Tips For Better Writing
I’m a “no-hype” kind of gal. I like straightforward, genuine, organic writing. And that goes for anything I write: articles, blogs, copy, as well as the books I’ve written and ghostwritten.
Here are 3 lessons I’ve learned in the various types of writing I’ve done. I find that in general terms, they apply across the board…
The first way to ensure that what you write is actually read is to focus on your audience. Ask yourself these questions:
·
-- How old is the audience you’re trying to reach?
·-- Are they male or female, or both?
·-- What do they need that you can provide?
When you have an image of your target reader in your mind, it will be much easier to focus your writing and get in touch with those you intend to speak to.
Second, you need to make your writing interesting. How can you capture the interest of your readers so they’ll want to keep reading? Tell a story … paint a vivid picture … engage the senses of your audience … let them know that you understand by being approachable and authentic.
The third rule is don’t over-season. What do I mean by that? For years we’ve heard that search engine optimized (SEO) writing is the way to get noticed. And it’s still true – don’t get me wrong. But in some articles you read, you can tell the author wanted to be noticed by the search engines because the same keywords or key phrases show up over and over and over again. The search engines are much more advanced than they were even five years ago, so you only need to lightly pepper your online writing with those keywords. And over-seasoning also applies to the words you use in non-SEO writing. Too many adverbs and adjectives are distracting!
Keep these 3 tips in mind, and you’re on your way to a wider readership!
Joanne
Readable Writer
208-760-7372
